Memberships without asterisks
Monthly fee, minimum term, joining fee. Hidden conditions are the most common reason people drop out.
Prices, opening hours, a trial session. Anyone who cannot find those three things on your site joins the gym that shows them.

Classes, dates, sign-up and a team with faces. Anyone who has to build trust needs exactly these pieces.
Visit the siteMonthly fee, minimum term, joining fee. Hidden conditions are the most common reason people drop out.
The most important button on the whole site. A form that takes ten seconds to fill in.
Current and readable on a phone. A PDF from last year costs you more members than any price increase.
Real photos of the gym floor, the studios and the changing rooms. Everyone recognises stock images and nobody believes them.
Whether someone writes a plan and how often. That is what separates you from the discount chain.
Training from 6 am or 24-hour access is for many the reason to switch.
20 minutes on the phone are enough for us to know what you need. After that you get a binding price.