Emergency patients first
A visible note about when you take acute cases, with the number beside it. That is the most common search of all.
With toothache people search and call immediately. With implants they compare for weeks. Your site has to handle both.

Classes, dates, sign-up and a team with faces. Anyone who has to build trust needs exactly these pieces.
Visit the siteA visible note about when you take acute cases, with the number beside it. That is the most common search of all.
Has to be at the very top. Finding out after the call annoys people — and you have lost the time anyway.
This is where people compare and calculate. A page with process, duration and a price range brings the most valuable enquiries.
A large, barely served search area. Describing how you handle it brings you exactly those patients.
Parents search deliberately for practices that are good with children. A single paragraph is enough.
In few professions does trust matter this much. Faces work harder here than any list of equipment.
20 minutes on the phone are enough for us to know what you need. After that you get a binding price.